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Three Easy Ways to Create a Capture Page
If you're making an online sales flow, you need to be able to create a squeeze page. But just making it is not enough; you need that page to rank in Google so that it can bring you organic search traffic - and also lower the cost of your Adwords advertising by increasing your quality score. Programmers can do this quickly and easily, but if you are not a programmer, there are three options you can consider.
by LianeCarmi


If you're making an online sales flow, you need to be able to create a squeeze page. But just making it is not enough; you need that page to rank in Google so that it can bring you organic search traffic - and also lower the cost of your Adwords advertising by increasing your quality score. Programmers can do this quickly and easily, but if you are not a programmer, there are three options you can consider.

First, you can use a template. Designers often give capture page templates away as an exchange for signing up for their list. You can search on google for mini-site designers and download some of these free landing page templates. This will, however, require you to be able to edit HTML, and sometimes Photoshop images. It is also possible to "snag" content from a site by viewing its source. Just note that the source of a website may be copyrighted, and it is therefore illegal to copy someone else's code, content and images.

The second option is to just outsource your landing page creation. Simply log on to one of the many outsourcing sites (eLance, ScriptLance, oDesk, and more) and post your project. You can find a multitude of programmers, designers or coders to take on your project at a variety of price levels and within the time limits you set. The nice side of this is that you can get multiple bids. But note that this can still consume YOUR time since you will have to sort through resumes, as well as create wireframe instructions for the coder to ensure the site comes out the way you want it to.

The problem with outsourcing is that it can be difficult to find someone who understands - and delivers - exactly what you want. Additionally, it takes time to post a project and sort through resumes.

If you think you might be creating squeeze pages very often, then outsourcing can become very expensive. Another solution for creating a landing page quickly is to use a program that was created specifically for the purpose. This type of program already has the presets necessary to make your website and landing page the way they need to be in order to rank on Google. Additionally, it incorporates a WYSIWYG editor, which means that you do not need to have any knowledge of HTML or PHP. Finally, this type of program comes with several pre-made templates, one of which is sure to match your needs.

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