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How to Design a Website Effectively When Advertising for Lawyers |
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Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.
by MarkSisson
Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.
Depending on the prospect that arrives on your site, you will see a variety of ways they choose to interact with elements on your web page. This is why it's important to provide several means of getting them to take a desired action.
Since we don't know what others will find appealing it is important to provide different ways for an individual to contact us. We have to remember that what appeals to us will not attract the attention of someone else.
As an illustration, say I want to write a guide that appeals to people with legal problems in my field of practice. What I need to do is display a professional looking graphic of the guide which also is a link to download page where a prospect receives the guide in exchange for contact information. In addition, I will write a short sentence underneath the graphic which links to the same download page. This way, I will capture people that wish to click on the picture as well as the text.
Another example is listing your phone number on all the pages of your site as well as a graphic and text links to receive free case evaluations. This will appeal to users that are ready to talk about their issue now as opposed to someone that is at another stage in the process. For instance, someone downloading an e-book may still be doing research, whereas the others are ready to talk today. Either way, I am providing outlets with which they can contact me.
"I know how to advertise my legal website! Just put my info on my contact us section."
Even though you should have a contact us page, you need to offer value to your site visitors. Put yourself in their shoes. What reasons do they have to get in touch with you? When you provide value in the form of a free guide or free case evaluation, you are giving them a great reason to call or submit their contact information.
Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.
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