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Most Small Businesses Waste Time & Money Creating Their Website PDF Print E-mail

Here's 3 Reasons Why:

  • Failure to place Keyword Discovery & Analysis at the start of the project.  - The Start of Effective SEO

    ImageThe first step we undertake when starting a web design project involves Keyword Analysis.  Many small companies that try to do their own in-house design or use the services of someone not familiar with search engine marketing will either ignore this step or place it at the end of the project. This is a costly mistake and most times guarantees that the site will be unsuccessful in reaching their target customers.
  • Placing graphical web design issues over SEO  & marketing strategy.

    Elaborate web design features and the overuse of graphics and flash can hinder your website's ability to be found in the search engines. It's the equivalent of having expensive brochures made for your business and then placing it in the closet.
    When people are looking to buy or solve a problem they go to the web for information. You need to give them that information and not try to entertain them or impress them with your web designer's latest, new fangled graphic gizmo. 
  • Entrusting the wrong person to design your web site.

    Anyone can put a web site on the internet these days. That doesn't mean that everybody should. There are a combination of skills needed to launch a successful website. These include programming knowledge, understanding web server technology, project management, search engine optimization (both on-page and Imageoff-page) , marketing, copy writing, lead generation techniques, pay per click expertise, web design, knowledge of social networks, and a host more.
    To entrust someone with the success of your company web marketing that does not make this their daily business is a prescription for failure. I can surely carve up the Thanksgiving turkey but that doesn't make me a surgeon.
    If your designer doesn't start off trying to understand your sales and marketing processes you could be in for trouble when it comes to applying them to the web. If you are looking for Joomla web design services in New Orleans, Metairie, Gretna, Baton Rouge, Mandeville, Covington, or Slidell, we can help you reach your web design goals.

The days of small businesses just "throwing up a website" to get online are long gone.  You do more harm than good putting an unprofessional website online for your clients and customers to find. You only get one shot to make a good first impression. Nowhere is that more true than on the web.

Instead of looking at your website as "How can I get this done as inexpensively as possible?".

You need to be thinking "How can I get the most value as I prepare my company to compete on the internet?"

We make this your major undertaking in our Rhino Web Studios.



 
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